What Loox, Okendo and Judge.me shipped in October 2026
Shopify review apps compete hard for the same stores, and most of them publish migration pages aimed at each other’s customers. Here is what the main ones changed in September and October 2026, with dates, taken from their own product update pages.
Loox: AI filters and retail syndication
| Date | What shipped |
|---|---|
| Oct 6 | October product update: reviews on product bundles, custom reminder timing, review syndication to retailers such as Walmart, Target, Best Buy, Lowe’s and Wayfair, and a first look at Smart Filters |
| Oct 18 | Smart Filters launched: AI picks the topics reviewers mention most (fit, scent, durability) and shows them as tappable buttons above the reviews. A shopper taps one and sees only those reviews, with a short summary. Available on the Convert plan and up |
| Oct 25 | The pricing page was updated to list Smart Filters next to AI Review Summaries and AI Review Stories |
Okendo: reviews tied to loyalty
- Q3: attribute trends from reviews, an MCP connector, and store credit for writing reviews, which links reviews directly to the loyalty program.
- October, early access: membership upsell at checkout. Non-members see how much they would save on the current order by joining, right in checkout.
- Oct 26–27: a batch of loyalty pages was refreshed, including the loyalty hub and the Shopify loyalty page, alongside new end-of-year customer events in New York, London, Los Angeles, Sydney and Melbourne.
Judge.me: email
Most of Judge.me’s recent updates are about Judge.me Email, its email marketing product: up to 15,000 emails a month free, and paid plans that top out around $15 a month. On Sept 18 it added an MCP server for Judge.me Email, so AI assistants can work with campaigns.
Shapo: one-click review import
Shapo’s Sept 27 update added review import from Okendo, Yotpo, Loox, Ali Reviews and WooCommerce by pasting a store URL, with no API key, plus widget analytics and rebuilt AI and NPS surveys.
What it likely means
- AI is moving into the review widget itself. Loox’s Smart Filters and summaries change what shoppers see on the product page, not just what merchants see in the admin.
- Reviews are being bundled with other products. Okendo bundles reviews with loyalty, Judge.me with email. The review app is becoming the entry point to a bigger suite.
- Switching is getting easier. Shapo’s URL import and the usual migration pages lower the cost of leaving Loox or Okendo, which puts pressure on price.
- Reviews are leaving the store. Loox’s retailer syndication puts the same reviews on Walmart and Target listings.
What a competitor in this market could do
- If you have a “migrate from Loox” page, mention Smart Filters and say whether you have an equivalent.
- If you compete with Okendo, decide whether to answer the reviews-plus-loyalty bundle or position as the focused, cheaper option.
- Check whether your own import works as easily as pasting a store URL.
How this roundup was made
Every item above comes from the company’s own public blog, pricing or product update pages, with the date they give or the date the page changed in their sitemap. We did not test the features ourselves. This is the kind of summary Competitor Radar sends every week for the competitors you choose. You can scan any site for free to see which pages it changed in the last 30 days.